Meeting Consumer Needs Case Study Example | Topics and Well Written Essays - 1500 words

coming upon Consumer Needs - Case Study ExampleThe use of certain ingredients that are bad for health exhaust been used by the company such as oils with transfats.Food Safety McDonalds has reported that it conducts 2000 safety and step checks on its products. Also 72 safety protocols in a day. The company also claims to be on the job(p) closely with independent experts on science, health, food and nutrition. But if this is the fortune then the McDonalds coffee case has be the organization wrong. In 1992 a woman in New Mexico bought coffee from the drive thru and accidentally spilled it on her thighs and she had to be taken to the hospital because she suffered from third degree burns. She sued the company and it was turn up that McDonalds served coffee heated up to 180-190F or 82 -88 C. This can cause third degree burns within 12 seconds and ordinarily restaurants have to serve coffee heated up to 60 C only. Thus, the lady was compensated for the alter and won the case. Plus it was also revealed that McDonalds had received up to 700 complains of burns during that period.Nutrition McDonalds has been accused of producing highly fatten food products that are bad for health. The company was involved in yet another popular campaign known as Mclibel case. There were two activists in Britain who distributed leaflets stating Whats wrong with McDonalds The company filed a case against them and the manpower tried to prove their statement but lost the case in the High court. Thus, they challenged the UK libel fairness in a European court so the court was forced to re-write the legislation. It was proved through the case that McDonalds exploited children through advertisement and also cause suffering to animals. Then Eric Schlosser wrote a book fast Food Nation and mentioned that McDonalds uses political influence to increase profits at the expense of peoples health and workers friendly conditions. Another important event damaged the companys reputation when t he Hindus sued the company for falsely claiming that their fries are vegetarian whereas it was proved they contained beef and animal content. The most important event that crapd doubts about nutrition in McDonalds food was the celluloid by Morgan known as Super size Me. The movie showed having McDonalds for a month and super size of it when asked for thus he gains 11.11kgs in a month. Another important event that further added fuel to attempt was when McDonalds claimed to reduce transfat in 2002 but due to some problems the oil was not changed on time and a site www.bantransfat.com had testimonials from people claiming damages for eating the food since they thought transfat had been reduced. All because the company did not create awareness of the fact. A case was filed and the company had to compensate for the damages. Toy safety McDonalds claims to make the toys in their laughing(prenominal) meals themselves and also that they are tested and not made out of lead-based paint. T he customers expect the company to be flock and give importance to general health of the population by maintaining quality, safety and good nutrition in food. How the organization delivers to these expectationsMcDonalds has been involved in a number of lawsuits that have damaged its reputation. But whenever the