HOW TO IDENTIFY CUSTOMERS Essay Example | Topics and Well Written Essays - 1250 words

HOW TO let on CUSTOMERS - Essay ExampleCustomers are central to the operations of either business. Identifying, tar selecting, and satisfying customers are the main principles do-nothing business operations. This makes it important for any business to have an elaborate record that clearly indicates the customers of such a company at different levels depending on activity, geographical stead, and persistence, volume of goods purchased, among other different criteria that may be use to group, rank, and classify customers. This would make it easy for a business to identify their potential customers and treat them t all toldy to their loyalty to the business. Below is a design structure that can be used in identifying and classifying customers in any business for better decision making as outlined by Peppers & Rogers (2011). Define The definition stage willing involve the identity of the customers. In this stage the customers full names, phone numbers, emails, physical location, and outstrip from the business have to be recorded. Chverton (2002) asserts the importance of setting documentarys in such key account management. The objective in the dry- make clean business is to critically define the identity of the customer, which would help in understanding the geographic location of the main customers, and facilitate easy contact with such customers when need be.This stage involves the method to be used in collecting the customer details. Customer data will be collected from receipt books issued from the business, customers business cards, websites, and forms issued to all customers to fill their details after any transaction, emails, and calling the customer all over the phone to inquire about such details. Once all the data about each and both customer is collected, the data is entered alongside the customer details, with each customer having being entered into the database with provisions for ingress all the above data. Customer records in the dry-cle aning business will involve a carefully designed database that will show all the customer details once their names are keyed in. Link after(prenominal) all the details regarding the customers identity are exhausted, the details have to be link up to respective departments in spite of appearance the business to prevent multiple records of the same customers. Therefore, the dry-cleaning database defined above has to link the following departments the manager, record keeping, the reception, cleaning, and abode delivery departments. Linking the above departments will enable a customer to be identified immediately they get in touch with any of the departments, and the information updated across all departments. Therefore, if a customer gives any book of instructions to the receptionist section over the phone, all the above departments have to be aware of such instructions. Such instructions will be reflected across all departments, which amounts a SMART way in which the activities of each customer can be determined (Cherverton, 2002). Integrate All the above customers information has to be integrated and linked to their respective interactions and transactions. In the dry-cleaning business, all the clothes brought in have to be accurately identified by dint of a specific number linked to the customer details entered above. In addition, when a customer brings in their clothes, keying in the name of the customer has to bring out all their details, which have to be updated automatically upon entering the new clothes brought in. This means the entire information system has to link all the departments in the business, with any transaction or interactions being updated automatically from the reception stage where clothes are received for cleaning with the update reflecting in the managers office and any other relevant office instantly. combine would mean customers activities are reflected in the entire enterprise through the information system in use. Recognize. In the dry-cleaning business, a customers identity has to be uniform across all sections. In