Digital Technology Strategy in an Organization-Myassignmenthelp

Question: Discuss about the Importance of Business Communication in an Organization. Answer: Introduction The following section of the assignment focuses on developing a business proposal with special light on the use of digital technology in an organization. The purpose of developing this proposal is to understand if there are any research limitations within the organization to implement the digital technology so that they can improve the customer relationships. This proposal also aims to develop the fact that digital technology is extremely essential in this era of digital disruption. The organization can develop several new communication strategies so that they can outshine their rivals in this competitive business environment. The work rate of the employers can be improved by using social media as well so this proposal aims to discuss about the certain business communication strategies developed through social media. Background In this part of the proposal the attempt is to focus on the facts that have been described in the earlier module (Lee, Messerschmitt, 2012). It explains that the use of technology and digital media comes as an aid to communicate faster and solve the various problems across the business organizations. This kind of training method ensures that there is gathered a collective intelligence that can substitute the trainer-centered approach of an organization. Social media usage can effectively reduce the hazards that are present in using the standard and traditional media for different purposes within the organization. The social approach to customer relationship management can turn out to be a bygone concept with the introduction of the new perspective of the customer relationship management using the social media and technology. The growth of an organization can therefore be aggravated by using this kind of technology (Trainor et al., 2014). Other aspects of using the social media have been noticed that using of social media has proved to be common practice in the modern workplaces. Most of the employees use the social media at their workplaces to keep an eye on the movement of their competitors. The digital technology can be implemented in the workplaces in various ways (Siegrist, 2016). Many creative ideas can be originated through using the social media at different perspectives. The leaders in the workplaces thrive for improvements and growth of the organization from all sorts. This helps to navigate their plans in different perspectives. The use of digital technology in the workplace is one such. There are certain negative elements also that can be identified in case of the excessive amount of stress factors among the employees (Siegrist, 2016). Strategic Communication Planning is one of the main factors that is responsible behind the business communication methods of the federal business agencies. The innovation process is further enhanced by use of technology in the organizations. The leaders of the organizations should come forward to implement these strategies so that they can relish their moments of success in a positive manner. The governance and management in the modern day organizations encourage the use of the technology in a large way so that it can acquire positive results for the organizations. Context In this part of the proposal, the aim is to discuss about the context in which the chosen organization can be linked with the chosen strategy. It is better to explain that the chosen organization is Wesfarmers, the retail giants of Australia. They have incurred the use of technology in the business proceedings into their domain because it seems extremely essential to implement the digital technology because they would be able to gain supreme competitive advantage over their competitors like Woolworths and Coles in the Australian supermarket and retail chain industry (Wagner Hollenbeck, 2014). The company will look to build a stronger customer relationship with their customers so that they can be able to gather the feedback of them regarding product quality and prices. They will be able to fix their pricing strategies according to the demographics and consulting with the customers. This will help them to establish their supremacy in terms of customer satisfaction (Erjavec, Dmitrovi? Povalej BrÃ… ¾an, 2016). Wesfarmers has been looking to implement the digital marketing strategy among the customers to build a better customer relationship. The reports have unveiled that the use of digital strategy has become an integral part of the business in the modern context since it saves time and helps the management to communicate in a faster way with their employees. Though, the rivals of Wesfarmers already have started to implement the digital strategy in their organization, Wesfarmers are late in starting this affair (Ross, Beath Sebastian, 2017). Proposal In this part, the focus is to provide a better understanding of the things that are to be presented in the next part of the paper i.e. the report section (Roth, 2016). As the aim is to provide the effects of implementing the digital technology in Wesfarmers in order to enhance the business communication of the organization, one definitely has to concentrate on the background of the company. Therefore, the background of the company Wesfarmers will be presented in the report along with how they can operate within the retail chain industry by implementing the digital technology strategy. They are a fairly reputed organization so the need to develop a stronger customer relationship with the customers is extremely essential. The positive and negative points that are connected with this aspect of applying this strategy to improve the business communication can be identified (Dolan et al., 2017). Several positive points have to found out so that the importance to implement this strategy can be understood. Apart from these positive points, certain negative points have to be researched in the report as well. The aim of finding both the positive and negative points is to establish an argument on this aspect. Conclusion In the above section, a business proposal has been discussed on the implementation of the chosen strategy of digital technology strategy within the chosen organization of Australia to improve the business communication methods. There are several business communication strategies but this strategy has been chosen by keeping in mind the increasing dependence of technology on the human lives. The importance of communicating with the customers is so important in the modern times to gather the feedback and improve the production standards. References Dolan, R., Dolan, R., Conduit, J., Conduit, J., Fahy, J., Fahy, J., ... Goodman, S. (2017). Social media: communication strategies, engagement and future research directions.International Journal of Wine Business Research,29(1), 2-19. Erjavec, H. ., Dmitrovi?, T., Povalej BrÃ… ¾an, P. (2016). Drivers of customer satisfaction and loyalty in service industries.Journal of Business Economics and Management,17(5), 810-823. Lee, E. A., Messerschmitt, D. G. (2012).Digital communication. Springer Science Business Media. Ross, J. W., Beath, C. M., Sebastian, I. M. (2017). How to Develop a Great Digital Strategy.MIT Sloan Management Review,58(2), 7. Roth, L. J. (2016). Successful Business Process Management in Retail. Siegrist, J. (2016). Stress in the workplace.The New Blackwell Companion to Medical Sociology, 268. Trainor, K. J., Andzulis, J. M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208. Wagner III, J. A., Hollenbeck, J. R. (2014).Organizational behavior: Securing competitive advantage. Routledge.