White Night Event for Public Engagement- myassignmenthelp.com

Question: Discuss about theWhite Night Event for Public Engagement. Answer: Description of the event The White Night event of Melbourne is not an ordinary urban event; instead it is a mega event that allows several kinds of movement and energy to flow through the capillaries of the city Melbourne. It acts as a platform where numerous art and culture related events take place. Re-ignited in February 2018, the event under the direction of David Atkins OAM has welcomed the audiences from across the globe in order to see the art taking over the Melbournes building, parks, laneways and street, everyone a stage, everyone a canvas, everyone alive, alight and shining brightly under the cover of complete darkness. It is now into its 6th year. The event ran from 7p.m of Saturday 17 to 7a.m of Sunday 18. The event has re-imagined the entire city through lighting, installations, exhibitions, music, film, performance and many more. However, the lighting and the projection works were best viewed after the darkness. The major cultural institutions such as ACMI (Australian Centre for the Moving Image), Arts Centre Melbourne, NGV (National Gallery of Victoria), State Library Victoria and Melbourne Museum have offered programming for the entire twelve hours. There were also seating arrangements available in the indoor venues, restaurants and cafes. Public seating arrangeme nts were available on the streets, key food stops and the rest areas. With the same, one of the most significant things about the White Night event was that all the public areas of the event were alcohol free. The program covered up more than hundred free cultural activities and events in just twelve hours. Positive benefits of the event White Night turns the entire city into a cultural playground. The interactions of the audiences and their participation are the most important components of the event and it brings the art projects of the digital media directly into the view of the common publics (McCormick et al. 2015). The event represents an arising international development which has brought up the public arts in front of the large audiences. The event brings a concentrated array of artworks as well as a unique scale of public engagement, which makes it one of the most valuable events to analyze because of its approach to the public art. Art practices in public spaces like White Night is considered to be very valuable events in order to get to know about the way public perceive the public art and culture. People frequently follow social conventions in order to guide their use of the public spaces. These type of interactive digital technologies lets them make non-destructive yet stimulating audio, tactile and visu al experiences of their very own design. Such a new and conceptual image of these public spaces changes their social as well as personal experience. Using such conceptual frameworks that makes use of both participants and artist led artwork, which welcomes co-creativity, a socially engaging and unique experience is created that has an ongoing social impacts and affects. Negative benefits of the event During the event, the flows are disordered and warped because of physical reorganization of the streets and of the sharing public spaces (Diggle 2014). The streets were limited to only foot traffics. The commuters became pedestrians as the motorists and trams were very limited to the fringes of the city, along with cyclists unable to pass and navigate the crowd because of the messy and congested foot traffic. Such disruptiveness is a threat to safety. Is it a success or failure? The event has impressed a lot of people this time as well. The limelight projections, the liquid sky of federation square, the phantasmagoria- Carlton Gardens, the State library, the alter of the future created by the Victoria University, the spectacular Plus minus zero- Lonsdale street, the bells at the Federation Square, the silent disco inside one of the new trains of Melbourne were the biggest hits of the recent White Night event of February 2018. Though the event is considered to be one of the most famous and most liked events in the world, still the White Night event of 2018 is comparatively disappointing to the last five years. In fact, as compared to the last year, there was not much crowd gathered this time. People were disappointed with some of the things this time and they include the most disappointing snow lane, which had no sound effect, no snow on the ground along with very ordinary lighting; the underwhelming Alexandra and Queen Victoria gardens and Wish tree, which w as very poorly executed. As compared to the previous years, there were lot of street performances but the buildings were not much colorful with projectors (Nam 2015). Overall, the event was a successful one. It had more hits than misses and it has succeeded in grabbing the attention of the entire world. What makes it different from the other events? The main reason behind the visiting of millions of people around the globe to this White Night event is to experience the unique art works and to explore the beautiful laneways of Melbourne that is completely transformed by this very event. The event is as much as a traversing of creativity as the same is of the city and the people it consists. People all round the globe visits this festival especially to witness its artistic expressions and the creativity. Furthermore, the event is a true example of playful participation of the audience, their engagement and embrace of art and culture as experience (Solter 2015). The various types of installations provide the audience with unique sensory experiences that none of the other events could provide. This is done not only by means of effective use of sounds and visual content but also through the engagements of the audiences, which successfully creates a starting point for fascinating social interactions in between the audience and the mem bers in installation environment. The event is all about diverse artistic expressions with the use of both old and new media artworks. Every artwork is unique in its own way. Each of the artwork has its own special forms of interactions and meanings for social involvement and engagement. They empower social participations by means of multimedia installations, which shows the potential of social engagement as most of the presented works are been focused on the participants-led. Origin The event was inspired by one of the most famous event Nuit Blance, which was first originated in Paris in the year 2002 (Mercer and Mayfield 2015). In the year 2013, Melbourne became the city in Australia that holds the White Night festival. It was created by the State Government of Victoria (managed and owned by Visit Victoria) in order to showcase the local, international and national artistic innovation. The event was an instant success along with more than 3, 00,000 people enjoying the event all night. Since then, every year, an average number of 50lakh people have moved into the Central Business District for one night every February in order to witness this great cultural event of the Australian calendar. The event is produced by the famous David Atkins Enterprises, along with David Atkins OAM (the well known Artistic Director and CEO) at helm. The curating works are created by the local and global artists. There is no doubt about it that White Night is one of the major public vents in the city of Melbourne and it is one of the widely loved one as well. It is one of the great events that presents exciting new questions related to how public culture can manifest and transform in the contemporary cities (Richards 2016). It provides the city planners and the artists with new challenges. Hence, it has the true potential to last for the coming years as well. References: McCormick, J., Divers, P., Hutchison, S., Vincs, R., Hossny, M., Nahavandi, D., Vincent, J.B. and Vincs, K., 2015. Vox lumen: People into Light. Mercer, D. and Mayfield, P., 2015. City of the Spectacle: White Night Melbourne and the politics of public space.Australian Geographer,46(4), pp.507-534. Nam, Y.T., 2015. Case Study: White Night Melbourne in 2013 and 2014 Disruption or Contribution Toward the Socially Engaged Public (Art)?. InProceedings of the ISEA 2015 Conference: The 21st International Symposium on Electronic Art. Richards, S., 2016. Proud in the middleground: how the creative industries allow the Melbourne queer film festival to bring queer content to audiences.Studies in Australasian Cinema,10(1), pp.129-142. Slter, A.A., 2015. Festival circus, golden gnomes and cultural diplomacy. The Audi Festival of German films in the context of multicultural festivals in Australia.Studies in Australasian Cinema,9(2), pp.190-204.